The Underground, Reborn.
We’re going back to where it all started.
On July 14, 2021, we launched Chêne with a simple belief: if you build something with purpose and for the right reasons, it’ll find the right people. The day Underground was born, it wasn’t just a loyalty program. It was a handshake. A nod to those who believed in what we were building.
Now, after years of growth, countless conversations, and honest feedback from our most loyal hunters, we’re bringing Underground back and taking it to a whole new level. We’ve listened. We’ve refined. And we’re returning to the roots: fewer members, deeper connection, more meaningful value, and access that actually means something.
To honor where we came from, going forward, Underground will be limited to 714 members, a tribute to the day Chêne was born. We’re building this the way we build everything else: with purpose, and without compromise. This isn’t about perks. It’s about belonging. It’s for those who want to help shape the future of Chêne.
The Underground is coming back better. Smaller circle. Bigger impact.
Underground Annual Membership (2025-2026)
Products included with Underground memberships are custom and made-to-order, and are not eligible for returns or exchanges. Please allow up to 6 weeks for processing and shipping. Memberships are final and are non-refundable.
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Built For Those Who Give A Damn
Underground isn’t a club. It’s a collective forged beneath the surface. Built on connection, loyalty, and total commitment to shaping the future of Chêne.
Members Receive:
- Membership to Chêne Underground for the 2025-2026 season with a unique member number for distinction among the ranks
- Exclusive, limited-edition, personally-numbered Underground Waxed Canvas Field Bag
- Waxed Canvas Gun Sleeve in Mossy Oak Original Bottomland
- Exclusive, limited-edition Underground Waterfowler Moleskin Shirt with custom mallard embroidery
- Exclusive, limited-edition Underground 5-Panel Logo Cap
- Volume Four of the Coffee Table Book, which will launch in 2026
- Access to Underground-only, limited-edition gear
- Direct SMS communication for updates (By purchasing a membership, you agree to receive SMS communication)
- Dedicated Underground phone number for support and inquiries
- Access to exclusive member surveys that influence the next generation of products
- Access to live Q&As and behind-the-scenes with our team
- Exclusive chance for two Underground members to join the Chêne crew for a fully documented waterfowl hunt at Eagle Lakes Ranch in Othello, Washington during the 2025-2026 season
- Invitation to Underground Weekend - a gathering at the flagship store in Stuttgart, Arkansas to connect with the Chêne team, the community, and leaders in the hunting industry that are shaping the future of waterfowling
“It’s been an incredible experience working to turn Chêne Gear from a dream into a reality these past few years, and we couldn’t have done it without our amazing customers.
Chêne Underground isn’t just a loyalty program to give back to our supporters, it’s a community for anyone who cares about duck hunting, conservation, and the lifestyle as much as we do to be an even bigger part of our brand.”
Jeff Jones, Co-Founder and Chief Operating Officer
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