On July 14, 2021, Chêne started with a simple belief: build something with purpose, for the right reasons, and the right people will find it.


Underground grew from that same belief. It was never meant to be a traditional loyalty program. It was a way to bring the people closest to Chêne even closer. A place for those who believed in what we were building, wanted to be part of where we were headed, and weren’t afraid to tell us what they thought along the way. As Chêne has grown, that connection has only become more important.


That’s why Underground remains limited to just 714 members, a nod to July 14 and the day Chêne was born. Keeping it small allows it to remain what it was always intended to be: personal, meaningful and connected to the people behind the brand.


Underground is about more than access or what comes in the mail.

It’s about the hunts, the conversations, the experiences and the relationships built along the way. It’s a group of people who care deeply about this life and have a real voice in helping shape what Chêne becomes next.


That’s what Underground was built for, and that’s what we intend to keep it.

Underground isn’t a club. It’s a collective forged beneath the surface. Built on connection, loyalty, and total commitment to shaping the future of Chêne.

Members Receive:

• Membership to Chêne Underground for the 2026-2027 season with a unique member number for distinction among the ranks
• Flux Jacket in Underground-exclusive, limited-edition color Black
• Camp Shoe early access in Underground-exclusive, limited-edition pattern Mossy Oak Original Bottomland
• Underground-exclusive annual member cap with limited-edition design
• YETI Rambler 26 oz Water Bottle with Underground-exclusive, personally-numbered, limited-edition design
• Volume Five of the Coffee Table Book, which will ship in Summer 2027
• Direct SMS communication for updates (By purchasing a membership, you agree to receive SMS communication)
• Underground-exclusive, private phone number for elevated support and inquiries
• Underground-exclusive, private Facebook group
• Access to exclusive member surveys that influence the next generation of products
• Exclusive chance for two Underground members to join the Chêne crew for a fully documented waterfowl hunt at Habitat Flats in Sumner, Missouri during the 2026-2027 season
• Invitation to Underground Weekend - a gathering at the flagship store in Stuttgart, Arkansas to connect with the Chêne team, the community, and leaders in the hunting industry that are shaping the future of waterfowling